FOR IMMEDIATE RELEASE
Contact
For CelleCast Inc.
Jim LaMarca of LaMarca Strategies
206-388-2577
jim@cellecast.com
For Take On The Day
Cecilia Cardenas
212-239-2988 x309
ccardenas@totdradio.com
CelleCast Inc. Teams Up With Take On The Day and Premiere Radio Networks to Announce the Dr. Laura Program's Availability Via Mobile Phones On-Demand
Vancouver, WA – February 12, 2008, Andrew Deal, founder and CEO of CelleCast Inc. announced today an agreement between Take On The Day LLC the producer of radio’s nationally syndicated program The Dr. Laura Program, and Premiere Radio Networks Inc., which provides sales and distribution for the program. Effective March 3, 2008, listeners will be able to hear the popular radio advice, call-in show on any phone, at any time, from anywhere.
The Dr. Laura Program is CelleCast’s first, top 10 nationally syndicated radio program to be made available through this on-demand mobile radio service. By dialing a simple telephone number, CelleCast Inc. provides radio and all things audio on-demand to any phone, and features a variety of popular news, talk, sports and religious programming free of charge to listeners through its interactive, advertising supported service. Listeners can also enjoy the service commercial-free with a monthly subscription.
“We are thrilled to work with Dr. Laura as she and her millions of fans lead talk radio into the mobile, on-demand world. Cellecasting the program means instant, easy access to not only 243 million U.S. cellular subscribers, but also 181+ million land lines as well. Dr. Laura’s cellecast will allow her listeners to pause, rewind and interact with the program during the hours she is not on the air,” said Deal.
Geoff Rich, president of Take On The Day commented, “CelleCast gives our listeners the additional opportunity to listen on the go, anytime, anywhere. This is the next generation of audio entertainment.”
Dr. Laura Schlessinger has been the most listened to female talk show host for the past 14 years. Her program, which offers no-nonsense advice infused with a strong sense of ethics, accountability and personal responsibility is heard on more than 250 radio stations, and reaches more than 8 million listeners a week. The Dr. Laura Program is the number one radio show in Los Angeles from noon to 3 p.m. Pacific Time, and Dr. Laura is also the top-syndicated personality in Los Angeles. (Source: Arbitron, FA'07, MSA, Exact Times, AQH, P 12+ & A 25-54).
About CelleCast Inc.
CelleCast, Inc. was launched in November, 2007 to bring radio and all things audio to any phone, any time, anywhere. CelleCast is building a network of programming focused first on top-tier radio programs, and extending into local radio, news, talk, sports, traffic, weather, religious, event, educational, ethnic, emerging artists and specialty podcast programming. CelleCast exists to elevate the marketplace of ideas, allowing listeners to build playlists and profiles and talk back to the show, while maintaining higher content standards than the FCC. Comprehensive voice-text-email messaging tools are scheduled to be added to the service in mid 2008. For more information about CelleCast, Inc. visit their website at www.CelleCast.com.
About The Dr. Laura Program/Take On The Day LLC
Take On The Day LLC is an independent radio syndication and theatrical company owned by Dr. Laura Schlessinger and Geoff Rich. Established in 2005, it produces and distributes The Dr. Laura Program: the internationally acclaimed radio program broadcast Monday through Friday from noon to 3 p.m. PT on more than 250 radio stations, Armed Forces Radio and XM Radio. The program has more than 8 million weekly listeners in 40 countries around the globe. Visit www.DrLaura.com for more information.
About Premiere Radio Networks Inc.
Premiere Radio Networks Inc., a subsidiary of Clear Channel Communications (NYSE: CCU), syndicates 90 radio programs and services to more than 4,600 radio affiliations and reaches over 190 million listeners weekly. Premiere Radio is the number one radio network in the country and features the following personalities: Rush Limbaugh, Jim Rome, Casey Kasem, Ryan Seacrest, Glenn Beck, Bob (Kevoian) & Tom (Griswold), Delilah, Steve Harvey, Whoopi Goldberg, Blair Garner, George Noory, John Boy and Billy, Donald Trump, Big Tigger, Bob Costas and others. Premiere is based in Sherman Oaks, California, with 13 offices nationwide.
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